TrueNorth
Company-first metrics. One value per metric per month. Investor-ready by design.
Open standard (D21) + visibility tiers + YoY growth benchmark. B2B trust, not another vanity dashboard.
Modeled payback on sales spend: ~4.2 mo
(CAC $1,000 ÷ (ARPU $280 × 85% gross margin) — consistent with the current operating plan).
How data flows (product story)
1
Enter once
Founder logs actuals vs D21 definitions.
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2
Canonical month
Single stored value per metric.
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3
Investor tier
Read-only views + overrides.
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4
Benchmark
Fair YoY growth vs cohort.
Proposed commercial packaging
Pricing and packaging below are proposed for planning and discussion; final list prices, terms, and availability will be confirmed at launch. Detail is available in diligence on request.
Workspace · subscription
Per company / month unless noted.
Free / Demo$0
Growth$199 / mo
Growth (annual)$1,990 / yr
Enterprise anchor$1,499 / mo
Add-ons & services · proposed
Upsell path after core PMF.
Extra company$49 / mo
Investor seat pack (5)$79 / mo
Onboarding$2,500
Annual audit workshop$5,000 / yr
Unit economics (model defaults)
COGS / customer / mo
$22
Operating plan
ARPU (blended)
$280
Operating plan
CAC target
$1k
Operating plan
Payback
4.2 mo
Derived from plan
Gross margin target
Subscription gross margin (target)
85%
Generic B2B SaaS benchmark (illustrative)
~72%
Target subscription gross margin 85% reflects the operating plan. The ~72% bar is an illustrative industry-style comparison for context only — it is not TrueNorth historical performance.
12-month plan & raise (defaults)
MRR month 12
$50k
Plan target
Implied paying logos
≈179
At stated ARPU
Operating expenses
Modeled
12‑month envelope